Modern by Design. Rooted in Integrity. Crafted in Germany.
Alina Schürfeld is guided by a bold vision: to rethink the very system of fashion. She defies the norms of overproduction, waste, and disposability, creating pieces that are crafted thoughtfully, sourced responsibly, and designed to last.
In each creation, craft, nature, and modern design come together to honor the making and the materials, revive overlooked resources, and celebrate sustainable beauty with unapologetic confidence.
“We aspire to a world where true beauty is responsibility, where every creation is timeless, yet unmistakably distinctive and fiercely alive.”
Alina Schürfeld / Founder and CEO
Our Story
Founded in 2009 by Alina Schürfeld, our brand was born from a clear mission: to rethink the system of fashion through integrity, craft, and sustainability. Rooted in Hamburg, we are driven by a bold vision to fuse contemporary design with responsible practices, creating footwear and accessories that are purposeful, uncompromising, and unmistakably distinctive.
From 2009 to 2022, our line was crafted in Italy and Spain with exceptional precision, using vegetable-tanned and chrome-free leathers, alongside innovative materials like bio-certified salmon leather. In 2022, we took full control of our craft, opening our own production in Hamburg. Today, every piece is locally produced in-house, reflecting our uncompromising commitment to sustainability, integrity, and a fearless union of craft, nature, and contemporary vision.
At the core of Alina Schürfeld lies a firm belief in design as a force for change. We set the standard, challenge conventions and create pieces that are visually striking and ethically uncompromising - luxury that sparks confidence, responsibility and vision.
Our Vision
Our vision is to inspire a new era of conscious fashion, where craftsmanship, sustainability and modern design coexist harmoniously. We aim to redefine what fashion means, creating products that are timeless yet distinctive and have a lasting positive impact on people and the planet.
Our Mission
At Alina Schürfeld, we are committed to crafting exceptional shoes and bags that embody the perfect balance of modern design, traditional craftsmanship and conscious sustainability. Rooted in ecological and social integrity, our brand blends responsible business practices with a bold and distinctive design aesthetic.
Our mission is to empower individuals to embrace their personal style while championing ethical production, sustainability and a deeper connection to the rich heritage of true craftsmanship. By upholding these values, we create products that not only reflect timeless quality but also respect the environment and the communities involved in their creation.
Local Production in Hamburg
Curious about how we create our shoes and bags? We’d love to show you. From design to craftsmanship, everything happens in our Hamburg workshop. Come visit us and experience the artistry behind every creation firsthand. Book an appointment today and be part of the journey!
CONTACT US
Have a question?
Give us a call or mail us by anytime, we endeavor to answer all inquiries within 24 hours on business days. We will be happy to answer your questions.
or call at +49 40 50048465
